Would you embark on a journey and wait until you got lost before consulting a map?
Strategic Website Planning & Creative Design
An unplanned website can be no more than a very expensive brochure, lost in cyberspace.
Search engine optimisation (SEO ), planning and sensible copywriting are key components to ensure your website is found quickly by the people who you want to find your website and having them act on what they find.
Strategic Website Development and Copywriting
We take the time to understand your business and marketing strategy before we start working on your site.
Working together with you, Creative Design will:
- Ensure you are found by the search engines and improve your rankings in the search engines
- Make your website attractive to prospective clients from search engine listings
- Ensure your website effectively delivers your marketing message
- Provide strategies to minimise email spam arising from your website
- Maximise the return on your website investment
Search Engine Optimisation, Copywriting Principles and Techniques
Only once we understand your business and internet objectives do we begin strategic website planning and optimisation for the search engines. This has the following components:
- Development and review agreed key search words and phrases with you
- Copywriting content for key pages of the site
- Specification of page title, description and keywords metadata for each page optimised.
- Specification of naming conventions for internal hyperlinks and website pages
- Submission to search engines - unpaid and/or paid according to your requirements
- Explain and develop reciprocal link strategies
- Advise on site statistics, web marketing strategies etc
It may take up to six months for SEO to achieve stable results. Even then they will change, sometimes quite rapidly.
As is the case with any credible business associated with SEO work, Creative Design cannot not guarantee any particular natural search ranking result. We do not own Google! We also don't make promises we can't keep. See SEO Myths
Try using the following sites as examples of our work: Cut and paste the search terms listed into a Google global - not Australia only - search*, then note the number of results returned in the top right hand corner on the blue bar; next, scroll down the page until you see the URL you are looking for and note the position of that listing. Please observe if the listings at the very top of the page have a light background, these are "Sponsored Links" (Pay-per-Click) paid for by people who have not bothered to SEO their sites; Creative Design specialises in the "free" listings; the ones on a white background on Google.
Creative Design Client Comments
URL | Search Terms | Comments |
http://www.winetours.com.au/ | Wine Tours Wine Tours Victoria Wine Tours Melbourne Thoroughbred Tours Thoroughbred Stud Tours | Site structured, copywritten and search engine optimised by Creative Design. Site built by Digital Bridge. |
http://www.creative-design.com.au/ | Strategic Website Planning | Site structured, copywritten and search engine optimised by Creative Design. Site built by Digital Bridge. |
http://www.wine-region-tours.com/ | Wine Tours Australia Wine & Food Tours
Wine & Food Travel
Wine Tours | Site structured, copywritten and search engine optimised by Creative Design. Currently under reconstruction. |
http://www.jemusic.com.au/ | Music Producer Melbourne Oiginal Music Composition Melbourne | Site structured, copywritten and search engine optimised by Creative Design. Site built by Rowan Rafferty. |
http://www.dalibtech.com/ | Library Technology Bibliochip RFID Library Systems | Site structured, copywritten and search engine optimised by Creative Design. Built in-house |
http://www.brucesflats.com.au/ | Mallacoota Accommodation Bruces Flats Mallacoota Bruces Flats | Site search engine optimised by Creative Design |
http://www.transitpak.com.au/ | Transit Packing Instrument Packing | Site structured, copywritten and search engine optimised by Creative Design. Site built by Digital Bridge. |
*We use Google global results as our benchmark because it provides an indication of the most difficult results to obtain and is therefore the best measure of our success.
Creative Design specialises in marketing & sales focussed strategic website planning & design, search engine optimisation and copywriting for web development aimed at small to medium sized businesses. We achieve reliable high rankings through natural, organic and free listings. Will a search for your business name or desired keywords find your web site? ….No! Want to know why, and how to change that? If you are about to take your business to the web or rebuild your existing website, speak with us first and ensure you get it right with our strategic website planning services. Creative Design works with existing and new websites! Contact Creative Design: PO Box 7505, St Kilda Road, Melbourne, Victoria 8004 P: 03 9376 2552 M: 0417 763 825
...details count !
Creative Design Pty Ltd
